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Google Offered To Buy SoundCloud For $500 Million

05 January, 2017, 01:43 | Author: Abraham Jackson
  • Google Rumored To Be Interested In Acquiring SoundCloud, Pandora Seeking Alternative Suitors To Sirius XM

It is interesting that Google should be the latest company which Soundcloud is courting as Soundcloud hired on the former Google exec Holly Lim as their CFO previous year.

According to a report out of Music Business Worldwide, Google is the "current favorite" among potential acquirers of the struggling Berlin-based music streaming company, SoundCloud.

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After Spotifyreportedly ditched their plans to buy streaming service SoundCloud late last month, Google is reported to be the latest tech suitor interested in acquiring the platform. After the $1 billion price tag put off Twitter in 2014 and recently Spotify, SoundCloud have halved their price to appeal to new buyers, with Google reportedly first in line. Google Play Music subscriber numbers are not known, but Spotify and Apple Music dominated the music streaming business previous year as more players entered the arena including TIDAL and Amazon Prime Music. Taking this into consideration, it wouldn't be too shocking to see Google do the same thing with SoundCloud. For Google, $500 million is a relatively low price to eliminate a Play Music competitor.

SoundCloud features an extremely attractive user interface and a distinctive media player which shows audio's sound-wave as it plays.

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