Another major retailer may've just dropped the Ivanka Trump brand

17 February, 2017, 00:46 | Author: Essie Rivera

The analysis comes just two weeks after Nordstrom announced that it would stop selling the first daughter's fashion line due to low sales, drawing the ire of President Donald Trump.

My daughter Ivanka has been treated so unfairly by @Nordstrom.

Retailers are continuing the "dump Trump" trend, at least in terms of products bearing his family name, as the controversial businessman-turned-president makes moves executives have concerns about - or as they anticipate or experience customer blowback.

Ivanka Trump clothed her own fashion line.

The poll of 1,791 registered voters, conducted February 9-10, has a margin of error of plus or minus two percentage points.

Significant store chains such as Sears and Kmart stopped selling Trump-branded products on the Internet in the midst of an uncertainty that keeps U.S. companies looking forward to the economic future of this country.

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A recent search for "Ivanka Trump" brought up the message, 'Sorry, we are not getting any results for the brand you've searched'.

Ivanka Trump's brand did not immediately respond to Motto's request for comment. And Lord & Taylor has only said it now carries the brand.

Days before the announcement of Nordstrom and Neiman Marcus on stopping sales of Ivanka Trump's products, Sears and Kmart announced to stop marketing furniture, lightning products, and chandeliers from the same trademark. While now-President Donald Trump has long operated with a reality show, beauty pageant-gilded penthouse glamour, Ivanka would step out of Trump Tower every morning in NY wearing tasteful mid-market clothes and projecting a millennial, womanpower (if not exactly feminist) sensibility.

And the brand appears to be adjusting to her absence.

"Ivanka Trump was never a fashionable brand". The company said Trump's statements were not in line with its values, though its Chief Executive Terry Lundgren also said at the time that if Hillary Clinton had a clothing line it wouldn't be carrying that, either. "Ivanka Trump is a good person".

The store's decision led countless celebrities - and other Trump detractors - to rush to shop at the store to show their support for the decision.

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