Comcast to expand streaming service amid cord-cutting trend

30 March, 2017, 01:53 | Author: Elaine Woods
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The news comes from reliable sources of Reuters, who have also revealed that the upcoming service from Comcast is dubbed as Xfinity Instant TV. In addition, Comcast will sell bigger bundles for Xfinity Instant TV that include cable networks like ESPN priced at up to $40 per month, and is looking to offer optional genre-channels packs for news, sports or children's entertainment programming.

Xfinity Instant TV will be released with the expectation that subscribers will move toward, and upgrade to Comcast's X1 platform over a time period.

A source confirmed that Comcast's cloud DVR service will be included with Xfinity Instant TV, as it is today in the ongoing trials in Boston and Chicago. While not a nationwide OTT streaming service, Xfinity Instant TV will add an interesting dynamic to the growing competitive OTT streaming marketplace. Xfinity Instant TV will likely rival services such as DirecTV Now, Sling TV, and PlayStation Vue. Multichannel News reported last month that a rebrand was in the works ahead of a commercial launch later this year that would have customers access those subscriptions via the newly unified Xfinity Stream app.

Is Comcast breaking net neutrality rules?

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Considering Xfinity Instant TV will be a lot like Stream, it could give Comcast subscribers a huge perk by not counting toward their data caps.

Here's the catch, though: While AT&T, Dish, and Sony want to make their offerings available to everyone in the country, no matter who their internet provider is, Comcast wants to keep playing closer to home. Although the service would not count against a customer's data caps, it would still favor the company's own streaming service over anything else. The TV streaming service, in a bid to provide content on to PCs, tablets, and phones, has to pass via a broadband modem.

The company says that the Stream TV service is not an internet one.

USA pay TV rival Dish already offers a similar service in the form of Sling TV, while a number of new services aimed at "cord cutters" and "cord nevers" are joining the U.S. market.

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