Burger King's Whopper gets prank Wikipedia edits in ad gag
13 April, 2017, 02:10 | Author: Abraham Jackson
Interestingly, it's not the specific function, just the voice from the ad. Asking Home what a "Whopper sandwich" is in your own voice (like a Big Mac, but smaller) will bring up the Wikipedia entry as initially intended. Finally, a little gadget for our homes that harnesses the power of Google's search engine and it's external capabilities, the same way that the Echo became an extension of Amazon's shopping and media experience. He says, "Hey Siri, set time for 14 minutes", and then "Hey Siri, play me waiting playlist", and later "Hey Siri, check the timer". A new ad from Burger King is causing quite the stir and a lot of discussion today, which is pretty impressive considering it's only 15 seconds in length.
Contrary to reports claiming Google has disabled the functionality, we were just able to summon the Assistant by playing the ad.
It really hasn't been a good week for brands, and though Burger King hasn't physically assaulted anyone here, it's natural to feel personally assaulted by advertisements in the home on a device you had originally thought was for personal use.
According to David Carroll, associate professor of media design at the Parsons School of Design, Burger King's approach might be a novel gimmick, but it will wear off fast.
Burger King assaults Google Assistant on your Pixel, too.
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The campaign is one of the first to harness the power of the voice activation of smart home devices, and it was made without Google's involvement. When Business Insider tested it out, they experienced the same thing.
The page also now contains references to the controversy itself and subsequent Wikipedia editing, because the internet is a snake that perpetually eats its own tail.
In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast". "Are people going to unplug the device when they watch TV?"
Google said in a statement at the time that this was not an ad, but an experimental My Day feature that will "sometimes call out timely content. You don't want to create a situation where consumers are developing resentment".
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