VW Group May Sell Ducati As It Continues To Streamline
30 April, 2017, 02:00 | Author: Elaine Woods
The Volkswagen Group, which owns marques including Ducati, Audi, Bugatti, Lamborghini, Porsche and Bentley, is reportedly cutting back spending across the entirety of its business.
The article states that, before interest, taxes and depreciation, Ducati's annual earnings of around 100 million Euros could lead to an overall evaluation as high as 1.5 billion Euros.
VW referred to Audi for comment.
Reuters speculates that Ducati could be valued at up to €1.5 billion and could be sold parties including India's Hero corporation, Polaris, or a consortium of buyers.
While Wolfsburg-based VW has started reaching out to potential buyers to sound out their interest, no decision has been taken on whether the firm will be divested, they added.
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VW's luxury auto vertical - Audi had acquired Ducati in 2012 for around 860 million Euros.
Having already withdrawn Volkswagen from the World Rally Championship and Audi from the World Endurance Championship and Le Mans, Ducati now appears to be in the VW Group's firing line. Big brands like Honda, Kawasaki or Harley Davidson are interested in this deal or not is not clear at the moment.
Private equity firms could also raise their hand for the brand, whose motorcycles have won the Superbike racing competition 17 times, the sources said.
Selling Ducati, which VW acquired in 2012, would mark a departure from the German manufacturer's empire-building under former CEO Martin Winterkorn and former Chairman Ferdinand Piech. In 2016, Ducati posted sales of 593 million Euros in 2016 (over Rs 4,000 crore), selling over 55,000 motorcycles worldwide. However, by March this year chief executive Matthias Mueller said there was still nothing to announce.
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