New Instagram face filters are a lot like Snapchat

17 May, 2017, 01:14 | Author: Sam Montgomery
  • Image Instagram

The Rewind feature allows users to make videos that play in reverse.

Snapchat, watch your back because Zuckerberg is coming for you. In the Stories feature, users can add a hashtag sticker to add more content to a story.

The new Instagram tool superimposes adornments such as animal ears, hats, makeup and masks over a person's face on the app. You can erase other things you've drawn and play around with removing color. Lastly, a new eraser brush drawing tool will allow you to scribble away letters from a solid color to reveal your photo underneath. Here are the eight different face filters you can now add to your Instagram stories. We'll bring you more once they are.

This update is the latest in a long line of incremental changes that have been made to the app in the past year. It's not just Instagram Stories, it's the Instagram feed. Instagram has been testing these face filters in an internal version of its app for employees for the last several months, according to a person familiar with the matter.

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The Los Angeles-based Snap Inc. has said its best strategy to stay ahead of imitators is to continue launching new features for users and advertisers. That can be found next to the Boomerang and Hands-Free modes.

You can preview some of the filters in the promo video below. Then, using the eraser brush, they can show parts of the photo or video underneath.

Again, all of these features are only now rolling out to Android and iOS, but it's more than likely we'll see them hit Instagram for Windows 10 PC and Mobile relatively soon. Taking a Rewind video is the same as taking a regular video. Press the "tick" icon to automatically add the post to a Story in chronological order. I mean, seriously, chances are your friends on Snapchat are probably on Instagram, too. Previously, it was an "all-or-nothing" approach, but Stories lets you handpick who you share posts with, and importantly who you choose not to.

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