YouTube will redirect you away from extremist videos

22 July, 2017, 00:24 | Author: Sam Montgomery
  • YouTube announces to redirect users searching for ISIS videos to special playlist

As part of this experiment which kickstarts today if any potential recruit searches for extremist content using a predefined set of keywords, they will be redirected to videos that deconstruct and confront the terrorist group.

"This early product integration of the Redirect Method on YouTube is our latest effort to provide more resources and more content that can help change minds of people at risk of being radicalized", Google's blog post says. That announcement came in part out of a response to an advertiser boycott earlier in the year, one driven by companies frustrated to find their own clips running in front of terrorist videos. "As we develop this model of the Redirect Method on YouTube, we'll measure success by how much this content is engaged".

YouTube is taking a four-pronged approach to this issue that it says will be implemented in the next few weeks.

"We hope our work together will also help open and broaden a dialogue about other work that can be done to counter radicalization of potential recruits", YouTube wrote.

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Google CEO Sundar Pichai.Justin Sullivan/Getty ImagesGoogle announced it is adding a feature to YouTube to redirect anyone searching for extremist content to videos that decry terrorism.

"Working with expert NGOs on developing new video content created to counter violent extremist messaging at different parts of the radicalization funnel". Finally, Google also wants to expand the Redirect Method to Europe.

Among other things, YouTube will collaborate with expert NGOs to develop video content created to counter "violent extremist messaging at different parts of the radicalisation funnel" over the coming weeks.

The Redirect Project was developed by the search titan to develop software based on YouTube's advertising tools. Last month, YouTube joined with Facebook, Microsoft and Twitter to form a new coalition to make their services "hostile to terrorists and violent extremists". Here, there's a small but potentially important detail in its announcement: As it moves ahead, YouTube hopes to collaborate "with expert NGOs on developing new video content created to counter violent extremist messaging at different parts of the radicalization funnel".

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