Rihanna Shines Bright in the Makeup Color of the Season

09 September, 2017, 15:13 | Author: Kristopher Anderson
  • Screenshot from Jackie Aina’s Twitter.e

Winter might be coming, but we've got some ridiculously good news to see you through the last dregs of summer: pop megastar Rihanna is ELLE's October cover star.

"Rihanna, in partnership with Kendo Brands, a LVMH-owned beauty".

Fenty Beauty is available now. When I say us, I mean women of color. Rihanna shares her beauty secrets. So there must be something for every skin colour, every undertone and every country! Get it at http://fentybeauty.com at Midnight tonight!

When asked about her dream beauty products, the star replied: 'Lashes that could just put themselves on... lipstick that doesn't move, but doesn't dry your lips out, that you don't need a liner for'. No one is ignored.

We first heard about Rihanna's makeup line back in February, and it's been shrouded in secrecy since then. Of course, the highlighter singles and duos, contouring sticks, and brushes (more on them in a minute) are gorgeous to look at, but they're also so much more than that. It should never feel like a uniform. The most expensive products (the powder highlighters and liquid foundations) ring in at $34.

Other hits in the 91-product range are the 30 magnetic Match Stix Skinsticks - in both matte and shimmer finishes to contour, correct, conceal, highlight and blush and six cream-powder Killawatt Freestyle Highlighters for face and eyes. As for prices, everything hovers around the "what you'd pay for designer makeup" mark.

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Watch Rihanna speak about her Fenty Beauty range above. Rihanna didn't want to just make pretty packaging and tons of money.

Previously a face of Covergirl, this time round the range is completely her work rather than lending her name to a brand.

A video teaser was dropped for the makeup line which included women of various shades and sizes donning fresh faced looks. But Rihanna is doing something even more radical than embracing underserved shoppers.

One of the only things that could drag a bunch of beauty editors to the Brooklyn Navy Yard on an evening during the beginning of New York Fashion Week?

All Fenty Beauty products are 100% cruelty free and created to feel lightweight and make skin look like skin even with extra layers and coverage.

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