Apple Acquires VR Headset Company Vrvana

23 November, 2017, 00:13 | Author: Sam Montgomery
  • Apple Apple AR headset Apple AR glasses augmented reality AR headset Vrvana Totem headset smart glasses augmented reality glasses Tim Cook

VRvana's Totem is now tethered, but I assume Apple will solve this issue over the next few years.

Totem's ability to produce truly opaque blacks and seamlessly blend the real world with the virtual enables the creation of unique mixed reality experiences so credible that your customers will actually believe that they are in the action.

TechCrunch is reporting that the iPhone-maker purchased VR and AR hardware company Vrvana for a total of $30 million.

While camera-based mixed reality solutions have previously been criticized for featuring a nausea-inducing lag, the Totem nearly eliminates the problem with a lag that's been cut to only 3ms.

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The next big product expected from Apple could be the company's AR glasses that the tech titan is reportedly working on. Though it did not offer its boilerplate confirmation, Apple did not refute the acquisition claims. The Vrvana site is now still up, but it stopped updating social accounts and news in August of this year.

In addition, at least some Vrvana employees have now joined Apple in California. The ARKit development software has been the only public offering the company has released, back in June, which has seen widespread adoption by many studios looking to experiment in the field. Touted on Vrvana's website, which is still active at the time of this writing, Totem integrates specialized internal hardware to not only track head position, but also the location of a user's hands to facilitate the manipulation of virtual objects.

Vrvana's camera-based AR approach differs from competitors like Microsoft, which is utilizing transparent, projection-based displays for its HoloLens headset. Other patents could be reviewed here: one and two with others in our 3D archive.

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