Tencent bringing top game to China with edits

24 November, 2017, 00:22 | Author: Sam Montgomery
  • PlayerUnknown’s Battlegrounds claims 7 Guinness World Records

South Korea-based PUBG Corp., a spinoff of Bluehole that now exclusively administers "PUBG", has signed a publishing agreement with Tencent to release the "Battle Royale" shooter to the Chinese market.

Since its release in March, online multiplayer game PlayerUnknown's Battlegrounds has sold more than 20 million copies. However, the company will work to alter the game in order to make sure it is in "accordance with socialist core values".

PUBG faced the looming threat of a possible Chinese ban earlier this month after the China Audio-Video and Digital Publishing Association declared that it is "too bloody and violent" for sale in the country, "deviates from the values of socialism" and is "deemed harmful to young consumers". Similar "Battle Royale" style games released by Tencent's biggest rival, China-based NetEase Inc., were already given alterations to get through these content checks.

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"We will localize and operate the game by catering to the preferences of Chinese gamers", noted Tencent Senior Vice President Steven Ma.

"The slogans also include excerpts from the report delivered at the 19th National Congress of the Communist Party of China that reflects China's core values", the paper found. With this, China has increasingly used technology as a medium to deliver its ruling ideology, and to censor unfavorable content.

In its latest statement, the company said it would highlight the spirit of teamwork and fair competition from PUBG and ensure it delivers "healthy, positive cultural and value guidance, especially for underage users".

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