9 most popular items sold on Black Friday 2017

28 November, 2017, 00:20 | Author: Elaine Woods
  • Macy's Having Problems With Credit-Card Transactions

A study from Rakuten Marketing found that there was a 21 percent year-over-year revenue growth in online retail sales this year in the three-day period from the Wednesday before Thanksgiving to Black Friday.

Adobe predicts that Cyber Monday will be even bigger than Black Friday, bringing in as much as $6 billion in digital sales, CNN reported.

Adobe Analytics, meanwhile, saw a 17.9% rise in the dollar value of online sales on Black Friday and Thanksgiving, to $7.9 billion. More traditional retailers put a lot of time and money into modifying and upgrading their respective websites so consumers could purchase delivery orders in bulk, according to Reuters. Last-minute mobile improvements and mobile-specific deals may boost conversion and avoid lost sales to competitors, as once consumers leave a mobile site or app, there is no guarantee they will come back or go to the corresponding brick-and-mortar location. Several chains tightened store inventories as well, to ward off any post-holiday liquidation that would weigh on profits.

The credit card processing slowdown began hours after Macy's chief executive, Jeff Gennette, told CNBC that the retailer was better off this year than last, had robust online demand and was in a good place for holiday promotions. There was little evidence of the delirious shopper frenzy customary of Black Fridays from past years.

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Brian Field, ShopperTrak's senior director, said that there had been an important amount of debate surrounding the shifting importance of brick-and-mortar retail.

Online sales during Thanksgiving and Black Friday hit its highest mark ever, showing that some shoppers prefer to stay at home away from the rowdy crowds.

"There had been much conjecture this year about whether Black Friday would be a hit or miss with United Kingdom shoppers, and many retailers followed the lead of their U.S. counterparts, extending their promotional campaigns over two weeks or more, which did risk diluting the impact of the event", he said.

USA consumer confidence has been strengthening over this past year, due to a labor market that is churning out jobs, rising home prices and stock markets that are hovering at record highs.

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