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EA Planning to Balance Star Wars Battlefront 2's 'Pay-to-Win' Microtransactions

30 November, 2017, 12:22 | Author: Abraham Jackson
  • EA stock shareholder value down

It's integration into Star Wars Battlefront II caused a huge uproar among fans, and it's finally starting to effect the company's stock value.

"Battlefront II is the pointy tip of the iceberg.the biggest recent controversy has centered around EA's Star Wars Battlefront II, where early evidence suggests player anger over a mishandled loot box economy may in fact be impacting initial sales", Cowen's Doug Creutz noted earlier this week.

"We're not giving up on the notion of [microtransactions]", EA CFO Blake Jorgensen said yesterday during a talk at the Credit Suisse conference. I think the challenge, and it's one that everybody's facing in this industry-running live services requires tuning and tweaking, and sometimes you don't get things right the first try, once you put it in the hands of hundreds or thousands or millions of players.

In my personal opinion, I could see the same actions in play if the government regulates certain companies, if not worse, due to the amount of control that they would have over a significant player in the gaming market like EA.

While Jorgensen allowed that smaller things like purchasing colored lightsabers might be OK within the canon, in general "it's not as easy as if we were building a game in our own IP where it really didn't matter. We think the time has come for the industry to collectively establish a set of standards for microtransaction implementation, both to fix damaged player perceptions and avoid the threat of regulation".

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This wasn't a feeling that the consumer had, if you pay more money for your copy of the game you will be more powerful and you will do better. So if you did a bunch of cosmetic things, you might start to violate the canon. "So you might see some of that", Jorgensen said.

As for the sanctity of the canon, we're just going to leave this here. "You want to always balance those two".

Jorgensen concluded by assuring that despite the few issues encountered, the game remains one of the best they have ever done.

The Wall Street Journal reported that a high-level executive at Disney-Lucasfilm sent word to Electronic Arts that the film giant was unhappy with how the backlash was marring the image of its beloved "Star Wars" franchise.

Fans got really mad-as in death-threat mad-and nearly two weeks ago EA caved, temporarily suspending the in-game purchase system. The best solution would be to completely remove Star Cards so that players can not pay in real-world currency for game-altering upgrades. While the company hasn't publicly confirmed if its coming to the second game, developer DICE acknowledged fan desire for it, saying, "It's on our list of things we're looking at daily. stay tuned".

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