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Range Pixel phone aimed at emerging markets is reportedly in the works

03 April, 2018, 02:46 | Author: Abraham Jackson
  • Google Pixel 2

Google's entry into the smart speaker market in India comes at a time when the trend is slowly starting to take root.

Furthermore, a report by ET revealed that Google is planning to launch a cheaper Pixel smartphone in emerging markets like India.

In their own statement, Google claimed they did not "use raw audio to extrapolate moods, medical conditions or demographic information", and assured customers that, "All devices that come with the Google Assistant, including Google Home, are designed with user privacy in mind". The company is also planning to expand distribution in the country. Some Indian retailers too took part in some of the meets.

Google is looking for a sizeable retail presence in the country initially and gradually build its brand. The company is really excited about penetrating into India with its new consumer products. It's intended as Google's competitor to the Amazon Echo, and it's worth noting that Amazon and Google dominate the smart speaker market. The mid-range Pixel smartphone could land in India by the end of second quarter of 2018, as the next Pixel flagship will hit the market in October. The company has also set aside huge funds for brand promotions of the upcoming phone, The Economic Times reported citing an unnamed executive.

According to reports, Google will strengthen its marketing for the consumer products that it plans to launch, considering the growing Indian market. It adds that Google also has plans to launch Google Wi-Fi and Pixelbook in India soon.

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In terms of pricing, Google Home and Google Home Mini speakers will be launched at Rs 9,999 and Rs 4,499 respectively. They are expected to arrive with support for Hindi and 12 other regional languages.

As expected, the display of the phone is a near-edge-to-edge design, with a Full View screen covering 97 percent of the front.

The tech giant-and world's largest advertising platform-also outlined how a smart-home system with a camera could potentially recognize objects in one's home, like a basketball or guitar, and serve up a related advertisement, in a separate 2015 patent filing.

Since then, a number of OEMs have created smart speakers, often entering speaker categories before Google.

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