Bloomberg Reports Coca-Cola is Considering Cannabis Infused Beverages

20 September, 2018, 01:24 | Author: Elaine Woods
  • Coca-Cola

"Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world", Coke said in its statement on Monday.

Shares of Aurora popped more than 15% on the report, but the company did not confirm the discussions.

However, as reported by the sources, Coca-Cola Co.is planning to create a brand of cannabis-infused beverages based on the Cannabidiol compounds of the cannabis plants.

According to multiple sources cited by BNN Bloomberg, Coca-Cola is already in talks with Aurora Cannabis to develop cannabis-infused beverages.

Company-drinks manufacturer Coca-Cola intends to manufacture products with the substance in marijuana.

Sales in USA legal markets should almost triple to US$16 billion by 2020 from US$5.4 billion in 2015, according to market research firm Euromonitor International, and Constellation says cannabis globally could be worth US$200 billion in 15 years.

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The world's largest beverage company may be the next industry giant to jump into the cannabis drinks business. Heineken's Lagunitas craft-brewing label has launched a brand specializing in non-alcoholic drinks infused with THC, marijuana's active ingredient.

Talk of a wellness beverage is reminiscent of Coca-Cola's 1880s roots as an elixir infamously containing a dose of cocaine derived from coca leaves, an ingredient phased out of the drink more than a century ago.

Coca-Cola would not be the first multi-national to partner with a cannabis company if it links up with Aurora.

Canada is set to legalize cannabis on October 17 after both houses of Parliament voted to make the drug available for recreational use. New Cannabis Ventures' global cannabis stock index has risen about 87 percent over the past year. It does not cause intoxication.

Moving into this area carries little reputational risk for Coke, said Liberum's von Stackelberg. Aurora, a Canadian based cannabis producer, as well as other cannabis stocks, rallied on the news.

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