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Tim Cook defends pricing of new iPhones, says it's worth the money

22 September, 2018, 02:01 | Author: Abraham Jackson
  • 'An evolution, not a revolution': Apple's new iPhones score only slightly above the X in reviews

The Apple fans are pretty much exciting to get their hands on the new iPhone XS devices.

iPhone fans began lining up outside the Apple Store at Westfield Century City at 2 p.m. Thursday in anticipation of the phone's debut Friday.

In a clever marketing strategy by Apple's competitor Huawei, representatives clad in Huawei t-shirts handed out free powerbanks to those in the queue outside Apple's store ahead of the launch.

The packaging says "You'll need it", which is actually a valid boast: Anandtech found that Huawei's P20 and P20 Pro had better battery life than the iPhone 8 and X.

While the previous iPhone, too, had a camera and music player, Tim Cook insists that the ones on the new devices are the most advanced yet.

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The iPhone XS 64GB (yes, it does have the water resistant feature to prevent poolside disaster this summer, as well as the new formulation glass to prevent screen cracking) will go for R21 899.

For example, an iPhone XS 64GB model costs about 8,340 yuan (US$1,218) on the grey market, down 4.2% from the official price of 8,699 yuan that Apple set for China. The iPhone Xs and Xs Max pack 4GB of RAM, meanwhile the lower-end iPhone XR has 3GB of RAM to work with. Its 256GB version will retail for R3000 more, while the 512GB version will top out at R29 999.

Apple has an October surprise planned: Another new model, called the iPhone XR is coming Oct. 26 for $750.

Selfies also get this threatment with Portrait mode on the front-facing TrueDepth camera. The iPhone XR is the new budget iPhone, customers can possess.

At the launch of the iPhone XS alongside the new Apple Watch at Apple's headquarters in California on September 12, Apple's chief design officer Jony Ive said the new phones are the company's "uncompromised vision for the future." . "When you're used to the bigger size it's hard to go back to a smaller one". Be sure to read iFixit's full teardown, as it has some truly fascinating finds in it, and head down to the comments section to tell us what you think of the iPhone Xs and Xs Max!

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