Watch Elton John's Reputed $6.5 Million Commercial

16 November, 2018, 01:00 | Author: Kristopher Anderson
  • Credit YouTube  evan youtuberuk/15maio2011

The John Lewis Christmas advert has arrived.

"This is a story that when you strip it all back, it's a story about a little boy who got a piano and how that thoughtful gift had an impact on his life".

Each year the retailer brings its A-game with something to tug at those festive heart strings, and just when you thought it had peaked and could do no better, the LADs only go and rope in ELTON JOHN.

While it is true acoustic pianos are not available, a search on the John Lewis website shows that they do now sell a number of electrical pianos and keyboards, accompanied with the words: "Inspired by our Christmas advert".

John Lewis's 2018 Christmas advert tells the story of Sir Elton John being gifted a piano as a young boy.

Set to John's hit Your Song, the ad begins in the present day and works backwards chronologically through Elton's life until the moment he receives the "piano that changed his life forever".

Sir Elton John is the star of this year's John Lewis Christmas advert with his performance of Your Song the soundtrack to a festive-tinged retrospective of his life and career.

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Young Elton John performs his first recital in the John Lewis advert.

It shows Elton John through the years, going right back to his childhood.

"That's the magical feeling we wanted to bring to life this year".

Many users said the ad is too Elton John marketing heavy, especially considering he is about to embark on his "final" world tour 'Yellow Brick Road'.

The shop, along with 14 further shops across the United Kingdom, will also have a Yamaha piano for customers to play.

A rep for Elton said: "The speculation in recent months around Elton's fee for appearing in the ad has been wildly inaccurate".

It's also the first time since the 1950s that pianos have been out on the shop floor at John Lewis, which is another moving touch - Christmas is all about nostalgia, after all. Especially for fans of the legendary Elton John.

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